Vault

Allstar Roofing had built a strong reputation for reliable service, but its brand no longer matched its ambition. In a category crowded with familiar names, patriotic colors and traditional credibility cues, the opportunity was to create a brand that could stand apart, connect with a new generation of homeowners and scale beyond roofing into a broader home-services offering.

Interact reimagined the brand from the ground up, from strategy and naming to identity, verbal expression and brand world. Vault was born: a name rooted in protection, strength and permanence, brought to life through a distinctive visual system, the bold V mark and the confident promise, “Consider It Covered.” Every element was designed to break category conventions while building trust, recognition and flexibility across every touchpoint.

Vault transformed a traditional roofing business into a modern, ownable brand built for growth. From hard hats and trucks to billboards, direct mail and digital, the identity creates instant recognition while giving the business the equity to expand into new services and markets. More than a new look, Vault demonstrates how strategic design can turn a commodity service into a brand homeowners recognize, trust and remember.