Meet Diana’s. A deliciously dipped and dripped frozen banana that invites you to share in extraordinary wholesomeness. When the snack became popular across Illinois street fairs, the Diana’s team knew their creation had mass a-peel. While striving to make the world’s best chocolate-dipped frozen banana, they quickly grew and their packaging became disconnected. We were tasked with redesigning the packaging for better brand recognition and equity, bringing all the packs into alignment, and setting the brand up for success as it expands its innovation offering.