Widmer Brothers Brewing is core to the macro-craft beer world. The two brothers entered the scene in 1984 with nothing more than a truck and skills in German brewing. From there they crafted Hefe American Hefeweizen – their celebrated flagship beer. With momentum on their side they developed new flavors and increased distribution. They were gaining traction, but in order to keep up with demand, the cohesiveness of their branding fell by the wayside. That’s why we came in. In creating a unified design system that articulates the history of the brand and the brewery as the cool, laid back guys that started it and the people who drink it, we carved a space for Widmer Brothers that’s uniquely theirs.