Grüns

Grüns disrupted the supplements category by transforming 60 whole-food ingredients into tasty, snackable nutrition, building strong DTC momentum through a playful and approachable brand personality. As the company expanded into retail and omnichannel distribution, the packaging needed to work harder on shelf while balancing fun, taste appeal, and scientific credibility.

Our insight was that Grüns’ greatest differentiator was its ability to make wellness feel enjoyable rather than clinical. Instead of following traditional supplement conventions, we amplified the brand’s gummy-inspired personality through a modernized bear mascot, custom typography, vibrant color systems, and a stronger information hierarchy designed to improve shelf recognition and communicate nutritional benefits more clearly.

We also developed a scalable portfolio architecture that differentiated adult and kids’ products while maintaining cohesion across the growing line. The result was a retail-ready identity that strengthened shelf standout, increased consumer engagement, and supported rapid omnichannel growth. Early sales velocities at Sprouts exceeded expectations, and in April 2026, Unilever announced its acquisition of Grüns.