The Recess team wanted the packaging to feel adjacent to their soda and Mood line, but they also needed to appeal to the mass market for the sake of grocery stores. They wanted to make craft mocktails accessible to everyone. We updated their current logo to add Zero Proof in a new font that stands out against Recess. This made it clear to consumers that this was an option to those who want to moderate their drinking. We used the Recess color palette to speak to the crafted flavors of each mocktail. Each flavor also got a complementary illustration reminiscent of the key ingredient used.
Crack open a cool one with Recess Zero Proof.