Rally
Creating a revolution in recovery
Services
Brand Strategy
Brand Naming
Tone of Voice
Visual Identity
Brand Starter Kit
Website Design
The recovery space wasn’t short on options, but it was short on elegance. Most tools promised power. Few delivered comfort. Rally came to us with a category-defying idea: recovery could be both effective and gentle. A tool that treats your body with care while working just as hard as you do.
Our challenge was to build a brand that matched the product’s nuance and performance.
It needed to be bold enough to stand next to category giants, and refined enough to feel like a ritual, not a chore.
Rally wasn’t just entering the recovery market. It was here to shift it.
We positioned Rally as the recovery tool for people who expect more from their wellness routines. We named it Rally to signal resilience and revival. This brand isn’t about bouncing back. It’s about powering forward.
To bring Rally’s positioning to life, we crafted a voice that combines confident clarity with quiet elegance. Just like the product, the voice is both strong and soft, premium and approachable, effective and human.
Rally’s tone lives in contrast:
• Gentle, yet strong
• Premium, without being pretentious
• Inviting, without losing edge
We moved away from loud claims and cluttered benefit lists. Instead, we focused on sharp, evocative language that feels intentional. Every word is as considered as the product’s curves and quiet hum.
Rally isn’t a device that gets tucked away. It earns a spot in your space by delivering high-impact recovery with low effort. The voice reflects that. It is bold, grounded, and calm. Confident without being loud. Luxurious without showing off.
Visual Identity:
Rally needed a visual world that reflected its design ethos. We built a brand system that balances polish with strength.
• A deep, neutral color palette that cues performance and calm
• A modern, simplified wordmark that feels confident but never cold
• Photography and iconography that capture real moments of rest, recovery, and readiness
Digital Ecosystem:
Rally’s digital presence sets the tone for launch and long-term growth. From the website to email templates, every piece of the ecosystem was designed to inform, inspire, and convert—while staying grounded in the brand’s refined aesthetic.
Other Work
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