OLYRA
REBRANDING FROM THE GRAIN UP
Services
Brand Strategy
Design Strategy
Product Naming
Visual Identity
Packaging Design
Illustration & Photography
Brand Book
Olyra has always stood for something special: an ancient Greek lineage of stone-milled grains, baked into better-for-you snacks made for modern mornings. With organic ingredients, balanced energy, and a family tradition five generations deep, their products had the heart, but not yet the identity to match.
Olyra came to us at a pivotal point. They were ready to grow, with expanding distribution and new flavors in the pipeline. But their brand expression hadn’t caught up. The product was doing the work; the branding needed to rise to the moment.They needed a system that could do three things:
- Scale across SKUs and formats
- Communicate premium value without feeling exclusive
- Maintain the warmth and soul of the brand’s origin
Design Strategy & Visual Identity:
We looked to the roots of the brand. The Greek heritage, the mythology, and the grains. Then we brought it all forward into a sharper, bolder, and more modern space.
Key design moves included:
- A refined logo and type system that feels clean and confident
- A stronger, more intentional color palette with clear flavor cues
- Custom illustrations inspired by mythology
- Flavor-forward packaging layouts that are easier to shop and navigate
- Back-of-pack storytelling moments, including the goddess Dimitria, to connect ingredients to origin
We introduced new product photography and art direction to best bring taste appeal and shelf presence to the forefront.
Brand System & Style Guide:
To support long-term growth, we built a scalable identity system. It is rooted in storytelling but made for everyday application.The system includes:
- Clear usage rules for type, color, photography, and illustration
- Structure for new flavors, formats, and future innovations
- A visual world that feels vibrant, optimistic, and grounded
The Result:
Olyra now has a brand that matches its product. It feels confident, joyful, and ready for what’s next. The packaging is easier to shop, the story is easier to tell, and the system is built to grow.This isn’t just a new look. It’s a new foundation for a brand rooted in history.
Other Work
going banana's with a classic frozen treat
Diana's