When we partnered with Dr. Squatch to prepare them for their omni-channel expansion, the brand had built up a cult-like following and astronomical rise in sales in a short period of time.
As they turned their eye to retail, we needed to get them retail ready which meant updating the branding elements and packaging design. Our opportunity was to give the same amount of love to the brand design as consumers had for the soaps.
A strong relationship with consumers is one thing that makes Dr. Squatch so unique as a brand - they refined a fun and engaging approach using social media and meme culture to attract men in a way that no soap co had ever before.
In retail though, we knew they wouldn't have those touch points to support the brand. They needed to exude that humor, their defining brand attributes and personality, while quickly driving home the product value proposition through a redesign.