4GVN

Create a new-to-world soda brand inspired by the driving force of God—bringing faith into the beverage aisle with authenticity, approachability, and relevance for today’s consumer.

We built the brand from the ground up, creating a complete visual identity and packaging system that feels vibrant, flavorful, and unmistakably contemporary while staying true to its spiritual foundation. The challenge was finding the right balance: enough faith to feel meaningful, with enough energy and attitude to compete in the modern soda category.

We reimagined soda through the lens of purpose. Each flavor carries a carefully chosen Bible verse, turning every can into a small moment of reflection, while a cross subtly built into the “4” rewards those who look a little closer. Bold color, punchy flavor cues, and effervescent energy give the brand the confidence to belong in any fridge—faith or no faith. The result is a soda that does double duty: refreshing the everyday while carrying a small moment of meaning with it.