Sperm Worms

Building on a viral sensation

Services

Visual Brand Identity & Packaging

Illustration & Character Design

Sperm Racing began as an internet spectacle, literally racing live sperm samples on microscopic tracks. It went viral for its absurdity, but beneath the humor was a real message: male fertility is declining, and no one is talking about it. The founders saw a unique opportunity to shift that narrative, using humor, design, and education to start an overdue conversation.

The next step was brought to Interact: turn the virality of Sperm Racing into something tangible. Something men could actually use, share, and laugh about. That’s when Sperm Worms was born: a functional candy fortified with vitamins clinically shown to support sperm health. A product that makes men say, “Wait, is this real?” and then actually buy it.

Our Design Strategy
The visual world had to do two things at once: deliver candy-shop joy and performance-driven confidence. We built the palette around this tension: bright, youthful, and playful tones grounded by iridescent backgrounds that suggest energy, performance, and motion.

Color Palette: Bright, fruity tones paired with a slick, iridescent gradient for energy and depth

Typography: Rounded, bold letterforms that nod to candy nostalgia while maintaining modern edge

Mascot Design: Simon, the brand’s cheeky, sperm-inspired character, infuses life and humor across packaging, social, and motion assets

Packaging: A balance of clean composition and high-energy visuals designed for both shelf impact and shareability

We leaned into the absurdity of the name and built a system that made it feel intentional, bold, and unapologetically fun. Because when you’re selling “Sperm Worms,” subtlety isn’t the goal, confidence is.

Other Work

All work

going banana's with a classic frozen treat

Diana's

CRAFTING THE NEW GENERATION OF NON-ALC COCKTAILS

Recess Zero-Proof