Interest in cold plunging has increased by 655% over the past year, emerging as a leader in the wellness space. As the market has gotten hotter, there’s been a lack of at home options that can range from DIY to ultra-premium. Enter, Cold Plunge. With a rapidly growing business, they came to us to reposition them to “Plunge” and help level up their look & feel, allowing them to continue to evolve and introduce new forms of wellness (hello, sauna!) to the market.