plunge
making waves in wellness
Services
Brand Strategy
Tone of Voice
Copywriting
Visual Identity
Brand Style Guide
Interest in cold plunging has increased by 655% over the past year, emerging as a leader in the wellness space. As the market has gotten hotter, there’s been a lack of at home options that can range from DIY to ultra-premium. Enter, Cold Plunge. With a rapidly growing business, they came to us to reposition them to “Plunge” and help level up their look & feel, allowing them to continue to evolve and introduce new forms of wellness (hello, sauna!) to the market.
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e68e04373469d749624d92_2newb.webp)
With a mission to introduce resilience as a lifestyle, Plunge is helping people unlock the best version of themselves through cold plunges and their newly launched sauna, with no plans of stopping there. With this vision in mind & the innovation to come, the core creative idea bridging our new positioning with our new look and feel was "Positively Transformed.”
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e671aa9cbdcb516f285636_4.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e6616fc18b2c2c0f601cad_2.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e66692277efe45a9e2b790_9.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e666ea694d15126d0f9669_10.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e672b2e31ab14fb7616f3b_PLU%20Case%20Study%20Social%20v02Cajs.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e6aee65d0ab7fd50a871b7_12%20(1).gif)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e667ce95985a64cc31e238_13.webp)
We sought out to create a bold & clean design system. A nod to tech-forward products, while ensuring approachability and accessibility given the intense community the brand has amassed. Using a bright and vibrant gradient, we were able to represent temperature variations and the ultimate transformational effects of the Plunge experience, which include immunity, better mood, better sleep, and a boost in energy to name a few.
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e68d021ce6fb06955b368c_14%20(1).webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64e6720cfb32deb5a65b0720_15%20(1).webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/64eccb5a1bbf2da1e7346180_PLUNGE_Social-Story%20(1).gif)
Other Work
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/627afcf996919a64d23d3b06_FPO_DrSquatch_CaseStudy_2022.webp)
a bigfoot forward in design for men's personal care
Dr. Squatch![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/63643604d1106eb4ac991f0a_LocalWeather_CaseStudy_CB_101922-04.webp)