Tailored cannabis for those who tailor their lives.
Boxer Six was developed to be a new kind of premium cannabis gummy. Each gummy was crafted with lower, more controllable doses, uniquely blended flavors unlike other cannabis gummies out there, and leveraged a proprietary absorption method allowing consumers to experience one of the quickest and controlled experiences on the market.
We knew that for Boxer Six, success would be in the details. That the brand would need precision and style, function and form. That there would need intention behind every aesthetic decision. And that we would need to create a brand as curated as the consumers we were trying to attract. With all this in mind we set out to create a brand that was the only tailored solution for those who tailor their lives.
Beginning with name concepting, we landed on Boxer Six, a nod to the custom engine of the iconic Porsche 911. The perfect analog of precision performance. From there we helped their team develop custom aluminum packaging that was inspired by the proprietary diamond cut of the gummies. We crafted a wordmark and monogram that could stand the test of time through beautiful customization and attention to detail. We named all the products after classic cocktails that featured our one of a kind flavor profiles, and developed an art deco inspired illustration style to help accentuate the taste profiles of each gummy. When put all together the Boxer Six brand encompassed all the strategic and aesthetic brand values creating an impossible to ignore brand that was as stylish as it was effective.