asian style chips
calbee
Services
Immersion & Discovery
Co-Creation
Brand Strategy
Visual ID
Packaging
Digital Assets
Calbee, a leading Japanese snack company with over 75 years of heritage, is renowned for its innovative products like Harvest Snaps and Shrimp Chips. To expand its footprint in the U.S., Calbee collaborated with Interact to revamp its Asian potato chip line, My Pote, and reposition it as Asian Style Chips. This transformation aimed to tap into the growing American fascination with Asian culture and flavors, with 65% of consumers expressing a heightened interest in exploring foods from different cultures.
Our goal was to build the brand’s creative concept from the ground up, overseeing the entire journey from strategy and ideation to delivering print-ready packaging for four distinct flavors: Thai-Style Yellow Curry, Chinese-Style Spicy Hot Pot, Korean-Style Spicy BBQ, and Umami Salt.
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Other Work
going banana's with a classic frozen treat
Diana's