Dr. Squatch

Dr. Squatch was already making a name for itself with it’s direct to consumer online presence. But when they needed to up their game for retail launch, they came to Interact to make sure they made a splash. We revamped their brand and optimized it while maintaining the personaility and quirk that made it famous in the first place.

  • Brand World
  • Branding
  • Illustration
  • packaging design
Cleaning up the packaging and increasing shopability were a must, but we added some Squatch personality by connecting the brand to the product through a see-through window.
With a brand this fun, we couldn’t help but to come up with some out of the box out of home ideas to really celebrate the brand in all it’s manly glory.

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