When developing the core branding, we needed something bold & clean that would stand out on shelf and act as a banner for the brand. We wanted the logo to have just enough character to feel fun, approachable and ultimately something irresistibly edible.
The color palette is bright and perks you up, signifying the product benefits. Rallies help lift people up during their 3pm slowdown. It's playful yet mature, vibrant yet reserved, energizing but not overpowering.
A play on the product and language that had both visual and narrative communications aspects to it, BOOM became a central messaging point for the brand.