We landed on the idea of powering people through plants. Power is physical and emotional; internal and external. Our logo mark combines the design of a finger print with that of a sprouting seedling, driving home the idea that we are interconnected. We used lowercase fonts in a friendly, approachable typeface to exude the approachability of the brand and designed a partially transparent vessel so that consumers can see what's inside the bottle. Bright, vibrant colors added life on-pack and helped shopability to give a sense that with Koia, you can eat the rainbow.
Our illustrative style expanded beyond the logo mark, pulling from the same broken-looking line treatment reminiscent of finger prints or roots growing underground. We also established a more friendly tone of voice that could be evolved and expanded over time with new product launches, including a Keto line developed by the studio and other sub-segments the brand eventually launched into even after our work with them finished.
Following the rebrand’s launch sales grew 1000% in year one and the brand continues to see momentum.