Javy Coffee

Bringing a little bit of magic to coffee concentrates.

Services

Strategy

Branding

Packaging

Just when we thought we couldn’t love coffee any more than we already do, Javy creates a wonderfully innovative coffee concentrate that makes a superior coffee experience more convenient than ever. Just a couple drops of this stuff and you’re drinking delicious coffee that’ll rival your favorite coffee shops… and you get to skip the line.

With an exceptional product and a budding community, Javy was on a mission to replace your morning routine. They came to Interact because they knew that they could be so much more. Javy needed their brand to harness the magic of their products and connect with the creative lifestyles and go-getter mindset of their audience.

For Javy’s audience, coffee is much more than just a morning pick-me-up. It’s an essential ingredient to life, a tool for social mobility, and a gateway to possibilities. It’s a small, yet powerful ritual that makes us feel like we can conquer anything life throws our way. It’s these small, but mighty rituals that empower us to believe in ourselves.

More than just replacing your morning routine, we positioned Javy to become the new America ritual by showing the world that one small drop of coffee unleashes a big dose of magic.

To embody the magic Javy was trying to harness we created a logo that felt inspired by a genie's lamp. Balancing character and approachability into the mark. We also created the expression of the magic that flows out of a small coffee cup, but takes over the packaging. Revealing the small but mighty offering of Javy. We embellished this magic with simple and subtle flavor cues for ease of consumer understanding. The coloration of the packs were meant to be light and inviting, as welcoming as a freshly poured cup of coffee. Our typography was chosen to compliment the logo and clearly communicate the simple amount of information on pack. Overall this took a small bottle and made it feel, magically, larger than life. Speaking to the amazing flavor and caffeine punch that Javy delivers in every cup.