helping a popsicle brand spread some good.
Brand Tone Of Voice
Out Of Home
What started as a noble mission to do better with every sale of a popsicle eventually got lost and cluttered in an attempt to sell better-for-you products. Goodpop came to Interact because they needed to link these two objectives. Born in an Austin, Texas Farmers Market from a few happy souls with gumption and willpower, Goodpop is unconventionally authentic.
A sweet blend of spunk and attitude has helped them continue to push the envelope, never hiding their true intentions: making frozen awesomeness while helping others and spreading GOOD.
Doing good is made all the easier when it also looks and tastes good. By elevating both the product appetite appeal and core message, consumers get a win-win.
After the redesign GoodPop experienced a 40%+ increase in total revenue Year Over Year. Additionally, the new packaging design 73% consumer preference for the redesign and Goodpop was the 2022 winner of the Designalitics Design Effectiveness Award for the work we did together.