Goodpop
helping a popsicle brand spread some good.
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf2e4e499dccdaf35c9f5_1.webp)
Services
Brand Strategy
Visual Identity
Packaging Design
Brand Tone Of Voice
Photography
Out Of Home
What started as a noble mission to do better with every sale of a popsicle eventually got lost and cluttered in an attempt to sell better-for-you products. Goodpop came to Interact because they needed to link these two objectives. Born in an Austin, Texas Farmers Market from a few happy souls with gumption and willpower, Goodpop is unconventionally authentic.
A sweet blend of spunk and attitude has helped them continue to push the envelope, never hiding their true intentions: making frozen awesomeness while helping others and spreading GOOD.
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf46cd96be5c6922d8c0a_3.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf450797475fb7f48a928_2.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf4a5bcc688f25ee53fe8_7.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf481c7f911ccf09e7f13_5.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf497ed58b784499dd3d2_6.webp)
Doing good is made all the easier when it also looks and tastes good. By elevating both the product appetite appeal and core message, consumers get a win-win.
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf47733ac19688ea2af85_4.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf4b1747a630d937d3ec9_8.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf4c080c268844cbbf166_9.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf4d0265b061571b6876c_10.webp)
After the redesign GoodPop experienced a 40%+ increase in total revenue Year Over Year. Additionally, the new packaging design 73% consumer preference for the redesign and Goodpop was the 2022 winner of the Designalitics Design Effectiveness Award for the work we did together.
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf571747a63b2eb7dc44f_11.webp)
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628bf57a7e06b080725cab74_12.webp)
Other Work
![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/628e73acdc7def898afb7282_Cleanli_Case%20Study-06.webp)
launching skincare for your hands
Cleanli![](https://cdn.prod.website-files.com/6235058df84d5000242089a2/627afcf996919a64d23d3b06_FPO_DrSquatch_CaseStudy_2022.webp)