Boulder Canyon

redesigning a classic canyon cut chip.


Brand Strategy 

Tone of Voice

Design Strategy 

Visual Identity 

Brand Style Guide

Content Creation & Launch Support

Boulder Canyon had recently been acquired by UTZ and was looking to refresh the positioning and design of the brand to help unify what was at that time a growing portfolio of over 25 SKUS.

Initially a pioneer in chips started by two Colorado based brothers, this brand made famous for using alternative oils had since gone a bit stale. Our job was to revolutionize the brand identity and create a new packaging design system that would once again win at shelf.

With such a rich story based in a family business and the Flatiron mountains of Boulder Canyon, we wanted to bring the brand back to its homegrown roots. Through a visual motif that used the brand's own chips as analogs for Boulder’s iconic Flatiron mountains, we were able to create a new brand design that both spoke to Boulder Canyon’s regional heritage and allowed the brand to expand with the confidence of a national player.

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