Boulder Canyon
redesigning a classic canyon cut chip.
Services
Brand Strategy
Tone of Voice
Design Strategy
Visual Identity
Brand Style Guide
Content Creation & Launch Support
Boulder Canyon had recently been acquired by UTZ and was looking to refresh the positioning and design of the brand to help unify what was at that time a growing portfolio of over 25 SKUS.
Initially a pioneer in chips started by two Colorado based brothers, this brand made famous for using alternative oils had since gone a bit stale. Our job was to revolutionize the brand identity and create a new packaging design system that would once again win at shelf.
With such a rich story based in a family business and the Flatiron mountains of Boulder Canyon, we wanted to bring the brand back to its homegrown roots. Through a visual motif that used the brand's own chips as analogs for Boulder’s iconic Flatiron mountains, we were able to create a new brand design that both spoke to Boulder Canyon’s regional heritage and allowed the brand to expand with the confidence of a national player.
Other Work
crafting grass-fed goodness
Country Archer