Boulder Canyon

redesigning a classic canyon cut chip.


Brand Strategy

Design Strategy

Visual Identity

Packaging Design


Out Of Home

Boulder Canyon had recently been acquired by UTZ and was looking to refresh the positioning and design of the brand to help unify what was at that time a growing portfolio of over 25 SKUS.

Initially a pioneer in chips started by two Colorado based brothers, this brand made famous for using alternative oils had since gone a bit stale. Our job was to revolutionize the brand identity and create a new packaging design system that would once again win at shelf.

With such a rich story based in a family business and the Flatiron mountains of Boulder Canyon, we wanted to bring the brand back to its homegrown roots. Through a visual motif that used the brand's own chips as analogs for Boulder’s iconic Flatiron mountains, we were able to create a new brand design that both spoke to Boulder Canyon’s regional heritage and allowed the brand to expand with the confidence of a national player.

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