It's not every day you get to give an iconic brand a new look & feel. HotPockets is on a first-name basis with America. While the brand had long ago solidified itself as a staple in the frozen foods aisle, their packaging felt stale. That's when Nestlé came to us to partner on a redesign.
The Dieline interviewed our team and Nestle's leadership team on our partnership, process and how we used a redesign to win the hearts and minds of not only the head of household with purchasing power, but also to get the ideal eater—13 to 17-year-old males - excited about HotPockets. Read the full article here.
Writes Theresa Christine Johnson from The Dieline, "After a successful redesign, Nestle used the work Interact did for the packaging to lead them to a refreshed brand story as well. Elements like the custom typefaces and updated color system were chosen specifically for the packaging, but they’ve also flown into more expansive campaigns on social media or in commercials.
It’s not just the appearance, either—this new Hot Pockets has attitude and personality. These aren’t the Hot Pockets you grew up with and the brand is making the frozen food aisle that much cooler." See our full case study here.