We Popped Into Pop Up Grocer

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This year for Halloween we went trick-or-treating at Pop Up Grocer's Denver location. Emily Schildt's reinvention of the shopping experience is one part play, one part discovery, one part eye candy, and one part retail.

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What's remarkable is not just the designed environment, but the way in which emerging brands bring delight to the otherwise monotonous task of shopping. Curiosity and surprise are powerful forces.

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There's a new wave of CPG design that's reinventing conventional rules in some engaging and disruptive ways. But design can kill a product if it's an over promise. There were a handful of products I was excited to try but let down by, because the design created a false promise, particularly amongst the bars. Great design with a poor product = trial and no repeat. You only get one chance to make a first impression.

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Shout out to many of our clients and friends we saw on shelf The New Primal, Culina Yogurt, Brass Roots, Recess, belliwelli, Rowdy Mermaid, Bored Cow, Superfrau, Catalina Crunch, Pipcorn Heirloom Snacks, RIND Snacks, and more!