Unpacking Everyone’s Favorite Buzzword: Sustainability

Emerging brands are forced to ask themselves: is our packaging sustainable? Unfortunately, it’s probably not. But that glass yogurt jar repurposed as a plant holder or toothbrush container on your bathroom counter? Keep doing it. These thoughtful acts of reuse represent important steps toward sustainability.

While these personal efforts matter tremendously, "reusable packaging" in industry terms requires a complete system where containers return to manufacturers for refilling – like the milk bottles of yesteryear. True sustainability demands infrastructure for collection, cleaning, and refilling, that is still developing in the US.

Here's the reality: we face a system-wide waste challenge, but consumers remain the critical link. 

The path forward needs both your individual actions and industry transformation. As you continue making sustainable choices, brands must design packaging with your real-world constraints in mind, recognizing that a product's environmental journey largely depends on options available to you.

At Interact Brands, we guide our clients through these complexities, empowering them to pioneer packaging solutions that support your sustainability efforts and set new standards in their industries.

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