Bringing Sunshine to Supplements: Reviving a Legacy Brand
How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
Welcome to another round of the Packaging Haul! With Halloween just days away, we're in the mood to stick to a special, festive theme. Hope you're stocked up on candy and costumes for this one. We promised there are no tricks here - just treats.
In a sea of orange labels decorated with photos of pumpkin patches meant to evoke warm feelings of falling leaves and a chill in the air, Black O'Lantern, an imperial stout with a hint of pumpkin, is not afraid to be the bad apple (or pumpkin, rather) on shelf. With a stark black background, menacing jack-o-lantern face and a carved jagged die cut carrier, Black O'Lantern is a brew that unabashedly stands out among the competition.
- Kelley
Moonstruck Chocolate from Portland has crafted these beautifully crafted Halloween chocolate truffles, each with a unique filling. This limited edition find is sold in a house (or is it a coffin?) shaped structure that you'll want to hold onto even after the treats are gone.- Abby
Fall is about more than Halloween. We all know that Pumpkin Spice ties for being the real star of autumn. Teavana has created a tea that adds a little bit of caramel, butterscotch, and vanilla to make it that much better. With lively illustrated pumpkins on the orange canned packaging, this is the perfect tea to accompany colorful fall days.
- Lindsay
Frozen Ghost Vodka is the epitome of spooky packaging. The "ghosted" figure in the background is provocative and has a chilling aura. Thin, sans serif typography is also used in different weights and sizes to execute a vanishing aesthetic. This bottle would be a perfect addition to an eerie, Halloween bash.
- Janna
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