Mezcla: Packaging That Builds The Brand

For growing consumer brands packaging is often the hardest-working asset a brand has. It’s the one thing every customer touches, whether they're buying online or standing in an aisle.

That was the starting point for our work with Mezcla. The brand didn't need a reinvention, the product already had fans. What it needed was packaging that worked harder for the business.

Here's the problem we found: shoppers loved the bars, but they weren't always connecting that love back to the brand Mezcla. Flavor names were doing the heavy lifting on pack, they were easy to spot, easy to remember. The brand name wasn't getting the same credit. 

We focused on three things: making the brand more visible, making flavor communication clearer, and making the shelf presence stronger.

That meant increasing the size and prominence of the Mezcla logo so it couldn't be missed or mistaken. It meant introducing a horizontal layout that's easier to read at a glance, instead of competing for attention with the flavor name. And it meant building a more distinctive visual system: one with real appetite appeal that stands out from a distance, not just up close.

Stronger branding builds memory, so people can find the product again. Clearer communication makes shopping faster and easier. A stronger shelf presence wins attention in a category that's only getting more crowded.

This redesign turned Mezcla's packaging from a wrapper around the product into something that actually drives the business forward.