Bringing Sunshine to Supplements: Reviving a Legacy Brand
How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
I was born and raised in Fairport, NY a small town outside of Rochester. I am one of the designers concepting and creating the packages designs that come from Interact. I was brought on as an intern about a year ago and these crazy people actually hired me full-time three months later!
I fell in love with packaging design my senior year of college while working on an assignment to package gumballs in a unique way. I love creating things that not only have to communicate clearly and quickly, but also have to stand out next to its competitors. Grocery design in particular has a special place in my heart because it has to do all of this and impacts EVERYONE whether they like it or not. Except those people that grow everything they eat themselves — good for them though!
This was. :) I’d say I’m pretty lucky for that. I genuinely could not have asked for a better post college experience.
I wouldn’t know how to answer this if my first grade teacher didn’t ask me 11 years later if I was an artist yet. So yeah I would say so. In kindergarten I was commissioned to draw Blue from Blue’s Clues A LOT.
My junior year of high school I took an “advertising design” class on a whim and learned that graphic design was a thing you could get paid doing, and I was like “sign me up!”
It would probably be something I buy a lot, like Delizza Patisserie’s Mini Cream Puffs. I mean as thoughtless as that packaging is, I’m still going to eat those things, but it’d be nice if they told a better story than “we’re delicious.”
This is tough, there are so many things I love, but at the end of the day it’s probably spending 40+ hours a week with some of the funniest, weirdest, most talented people I’ve ever met.
MY BED with all of my animals surrounding me, hands down.
That it’s easy and anyone can do it if they learn the Adobe Suite. I think you either have it or you don’t. I’m not entirely sure you can learn how to lay information out in the most aesthetically pleasing way.
Good job not being fired!
I love fixing things, trying to get them as close to perfection as possible.
Usually it’s the emotional reaction I get from a product. Sitting in on brand workshops really helps me understand why the product was created in the first place. With the smaller brands we work with there is almost always an emotional reason the brand was started.
I always tend to lean towards quirky but clean style, but always adapt to whatever is best for the product.
Future proof your brand.
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