Global Pet Expo Sightings

Global Pet Expo—an experience that felt less like a trade show and more like wandering the aisles of a very chaotic TJ Maxx.

Among the clutter, a few themes stood out:

1. "Eat Like We Do"The human-grade pet food trend is in full swing. Brands are leaning hard into the idea that pets don’t just eat—they dine. Messaging was more about cuisine than kibble.

2. We’ve Got a Cleaner for That…If it can get dirty, there’s now a niche cleaner for it. From paws to ears to couch cushions, the hygiene category has exploded.

3. Pastel Is the New BlackVisually, the category is a fast follower of CPG—lots of soft hues, rounded fonts, and packaging that could easily swap logos with competitors. Think Expo West, circa 2022.

Not everything felt breakthrough, but the direction is clear: more human, design-forward, and lifestyle. Pets aren’t animals—they’re family, roommates, even customers.

One of the more unexpected standouts was Pidan—a cat litter brand that specializes in tofu-based formulas. What caught our eye wasn’t just the product, but the brand’s design sensibility. Pidan leans into a sleek, minimalist aesthetic that feels more like a beauty brand than a pet care company. In a category often crowded with loud packaging, it’s a refreshingly distinctive approach.

‍Interact Brands has officially entered the pet space, helping brands earn their place at the front of the pack with strategic solutions that connect pet owners with brands they trust.