From Goodpop to Greatpop: Designalytics Effectiveness Grand Prize Award Winner 2022

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Spring has officially sprung: flowers are in bloom, temperatures rise and The Dieline announced this year's grand prize winner of the third-annual Designalytics Effectiveness Awards.

We're excited to celebrate that this year's grand prize goes to GoodPop, our client and a challenger brand on a mission to produce delicious frozen treats made with good, clean, natural ingredients. In the year following the new design's launch, Goodpop's sales grew 40% compared to the previous year. A quantitative consumer evaluation also affirmed that 73% of respondents preferred the new design to the prior look & feel. Those are some sweet stats!

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Read the full article here.