![From Goodpop to Greatpop: Designalytics Effectiveness Grand Prize Award Winner 2022](https://cdn.prod.website-files.com/624cb9524dac8ed84c3fd199/62aa407a12b320dcf9aac0ad_1.png)
![](https://cdn.prod.website-files.com/624cb9524dac8ed84c3fd199/62aa41945cd2eabe99c9c40e_goodpopdaw2022.png)
Spring has officially sprung: flowers are in bloom, temperatures rise and The Dieline announced this year's grand prize winner of the third-annual Designalytics Effectiveness Awards.
We're excited to celebrate that this year's grand prize goes to GoodPop, our client and a challenger brand on a mission to produce delicious frozen treats made with good, clean, natural ingredients. In the year following the new design's launch, Goodpop's sales grew 40% compared to the previous year. A quantitative consumer evaluation also affirmed that 73% of respondents preferred the new design to the prior look & feel. Those are some sweet stats!
![](https://cdn.prod.website-files.com/624cb9524dac8ed84c3fd199/62aa407a12b320dcf9aac0ad_1.png)
![](https://cdn.prod.website-files.com/624cb9524dac8ed84c3fd199/62aa41e39c738a77ebefdc89_4.png)
![](https://cdn.prod.website-files.com/624cb9524dac8ed84c3fd199/62aa4091dfd9607cba5fcbbb_5.png)
![](https://cdn.prod.website-files.com/624cb9524dac8ed84c3fd199/62aa42edf2e57e233936608c_12.png)
Read the full article here.
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