When the General Comes to Town: How Dollar Stores Create Food Deserts
Dollar stores fill the gap when grocery stores leave small communities. As a result, they make food inequity even worse.
We're excited to celebrate that this year's grand prize goes to GoodPop, our client and a challenger brand on a mission to produce delicious frozen treats made with good, clean, natural ingredients. In the year following the new design's launch, Goodpop's sales grew 40% compared to the previous year. A quantitative consumer evaluation also affirmed that 73% of respondents preferred the new design to the prior look & feel. Those are some sweet stats!
Read the full article here.