5 Examples of Beautifully Disruptive Packaging

One surefire way to grab attention on shelf as a somewhat common product is to challenge the traditional packaging that others in the category tend to adhere to. It creates a memorable experience for consumers, and presents an interesting challenge of pushing the boundaries while still remaining a structure that isn't too difficult to present in store. Here are some packaging examples we've noticed that are making waves in their categories right now.

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Wonka Ice Cream is a brand recognizable for its whimsical qualities reminiscent of the novel that inspired it. They are doing a great job at differentiating in the category with psychedelic patterns and color, but the choice to design the package to be displayed upside down, draws that much more intrigue.

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Califa Farms burst into the alternative milk category with a structure that stood apart from the typical carton we had grown accustomed to seeing with big players like Silk and Almond Dream. The Califa Farms bottle is a custom, carafe shaped structure that’s friendly for pouring, and is a gorgeous deviation from what we're used to seeing in the refrigerated section.

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The ad campaign Got Milk has successfully positioned itself into a breakfast food brand. With the focus being on directing the audience to consume more more, this granola is packaged inside of a carton instead of a more traditional structure like a gusset bag.

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Blue Bottle has ironically chosen a carton structure for its single serve iced coffee. While other RTD beverages are commonly seen in bottles, this brand is taking a unique and somewhat nostalgic approach to their packaging choice.

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Stillhouse Moonshine breaks the mold of glass bottles in liquor category by utilizing a metal can structure typically reserved for paint thinners like turpentine and acetone. It certainly makes a statement on shelf as a brand daring to break tradition in the liquor space.

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Have you seen some great examples of disruptive packaging recently? We'd love to hear about it! Email blake@t17.7a7.myftpupload.com