Bringing Sunshine to Supplements: Reviving a Legacy Brand
How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
Bone broth is one of the only food sources that is naturally rich in collagen. While there has been an influx of bone broth brands on the market, not many are taking the opportunity to call out the collagen benefits on packaging. It’s more common to see collagen protein powders formulated specifically to function as a supplement. A viable alternative to traditional whey protein, these powders lean into keto and paleo dietary trends. Collagen is most often derived from animal connective tissues, so many brands are calling out qualities of meat-based products such as grass-fed and pasture raised.
Ancient Nutrition uses the high concentration of collagen in bone broth to make a protein supplement
Further Foods features some selected benefits of collagen protein on front of package
Perfect Keto leans into the ketosis diet trend, promoting collagen secondarily
Paleo and Active Lifestyle friendly veteran Bulletproof positions collagen protein as a performance supplement
Dr. Kellyann’s Slim Instant Coffee makes it easy to get a daily serving of collagen protein
Similarly, Vital Proteins allows collagen protein to be a simple addition to morning coffee
Reservage educates the consumer about the health merits on front of package with their collagen tea
Primal Kitchen’s line of bars lean into the ingredients, including 15g of grass-fed collagen protein
Nuttzo Bold Bitez are positioned as a nut and seed butter snack with a collagen benefit
Neocell bars are called out specifically as a collagen bar
Country Archer Jerky Co. specifies the use of beef collagen in addition to protein content
Anima Mundi offers a powdered, plant-based collagen supplement
Moon Juice’s Beauty Dust claims to “help the body conserve collagen protein”
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