Brand By Robot

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So we’ve been hearing a lot about AI lately. From ChatGPT to Sydney at Microsoft and a few days ago even Snapchat announced a ‘My AI’ feature. While all of this is exciting & new, it's also a little terrifying (AI Daily Podcast). We are at a tipping point that will affect a myriad of industries & applications. As curious creatives, this has been a topic of conversation in our team meetings and our Slack chats, so we decided to explore its possibilities. Naturally, we thought who better to look to than the robot itself…uh…themself? 

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Doing some research (watching a TikTok video), we figured out how to best write a prompt for ChatGPT to get the best result. Here is what we learned: 

1. Begin the prompt with an “I want you to act as…” statement 
2. Tell it what you will be providing “I will give you…” 
3. “You will…” this is where you give it the deliverables you are expecting 
4. Then give it your first request as it relates to step #2

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Using the guidelines from above, here is the message we used that yielded the best results after some trial & error: 

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“I want you to act as a copywriter. I will give you a prompt and target audience. You will write a blog post to explain product benefits. My first request: "Prompt: Explain the benefits of ChatGPT for branding purposes. Target audience: Business owners aged 30-50"

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Now, the robot is smart. So talk with it. For example, this was one of the first trials we had:

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Revolutionizing Marketing Efforts for Business Owners

As a business owner, you are always looking for ways to streamline your marketing efforts, reach your target audience, and ultimately grow your business. In today's fast-paced and highly competitive market, staying ahead of the curve is crucial. And that's where ChatGPT comes in.

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While this is a pretty solid first attempt, it didn’t really fit our tone of voice at Interact so we responded to the robot, “Funnier.” Here are the updated results: 

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Making Marketing Fun Again for Business Owners!

Listen up, business owners! Are you tired of staring at Excel sheets until your eyes go cross-eyed? Do you miss the days when marketing was actually...you know, fun? Well, the future is here and it's called ChatGPT! ChatGPT, the lovechild of OpenAI and a supercomputer, is the superhero your marketing efforts have been waiting for. With its cutting-edge AI technology and deep learning capabilities, ChatGPT is ready to save the day (and your sanity!)

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Once we were able to define the tone of voice that was right for us, we actually got some pretty interesting insights back. Here are the benefits of ChatGPT for branding as told by ChatGPT: 

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The Secret Weapon for Business Owners Looking to Boost Their Brand

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Attention all business owners! Are you looking to take your brand to the next level but not sure where to start? Well, it's time to introduce you to ChatGPT, the secret weapon that can help you achieve your branding goals.

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ChatGPT, the innovative technology created by OpenAI, is here to revolutionize the way you approach branding. With its cutting-edge AI and deep learning capabilities, ChatGPT can provide you with the tools you need to boost your brand and stand out in a crowded market.

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1. Personalized Customer Engagement, Say Hello to Stronger Customer Relationships

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Gone are the days of generic, one-size-fits-all customer engagement. With ChatGPT, you can provide personalized customer interactions that build strong relationships and foster customer loyalty. Your customers will appreciate the personal touch, and you'll see the benefits in increased customer retention and repeat business.

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2. Increased Brand Awareness, Get Your Name Out There!

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ChatGPT can help you increase your brand awareness by providing you with the tools to reach a larger audience. With its advanced analytics capabilities, ChatGPT can help you understand your target market and identify the best channels to reach them. Whether it's through chatbots, social media, or other AI-powered conversational interfaces, ChatGPT has you covered.

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3. Consistent Brand Voice, No More Inconsistent Messaging

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ChatGPT can help you maintain a consistent brand voice across all your customer interactions. Whether you're talking to customers through chatbots, social media, or other AI-powered conversational interfaces, ChatGPT can ensure that your message is clear and consistent, giving your brand a professional and polished image.

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4. Cost-Effective Branding Solution, More Money for Your Marketing Budget

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ChatGPT is a cost-effective solution for businesses looking to boost their branding efforts. By automating routine tasks and providing valuable insights, ChatGPT can reduce your labor costs while also improving your customer interactions and increasing your brand awareness. With ChatGPT, you'll have more money to invest in other marketing efforts, further enhancing your brand's reach and impact.

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In conclusion, ChatGPT is the secret weapon for business owners looking to boost their brand. With its advanced AI technology, deep learning capabilities, and cost-effective solution, ChatGPT is the perfect tool for businesses looking to stand out in a crowded market and build strong customer relationships. So why wait? Unleash the power of ChatGPT for your branding efforts today!

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There is certainly an aspect of efficiency and novelty to using ChatGPT. This bot cranked out the above in less than 2 minutes. But you'll notice it's never quite 100% the way YOU would write it, even when given edits and additional directions. Humans are still the experts in their relative fields at this stage. There is a level of nuance and that is where the human touch, through collaboration and iteration come through. The robot even agrees, “ChatGPT is designed to provide general information, assistance, and support in various areas. It is always important to exercise your own judgment and consult with professionals when necessary.” You also can lack authenticity when using this tool. If asked the same prompt it will likely answer the same way to the same prompt, which becomes repetitive and formulaic. There are also moral boundaries. Which is weird to think of a robot with morals. Unfortunately ChatGPT wouldn’t do a roast, although it did give advice on how to resolve any potential issues. 

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While this tool will certainly become more integrated into our daily routines as its capabilities will expand far beyond what we know right now, I would still take a look through everything the robot says before sending it out to your audiences. We will continue to test and learn the best ways to leverage AI as a resource to our team.