Adaptogens on the Rise

9.24.2017

We're seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.

Moondeli Calming Adaptogen ashwagandha chai tonic in an amber glass jar

Some of these herbal concoctions are designed to ease stress.

Moon Juice Brain Dust adaptogenic herbal supplement in an amber jar with loose powder

And some are meant to stimulate cognitive function.

The Daily Hit cannabinoid and adaptogenic inner wellness blend bottle with a cannabis leaf graphic

They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.

Bliss Butter The Mood Lifter jar made with thirteen adaptogens

Companies are getting innovative with the ways that adaptogens can be delivered.

Amazing Grass Beauty Elixir greens and adaptogens powder tub with moringa and ashwagandha

And while many are positioned for health benefits, some are marketed specifically for beauty regimens.

REBBL Reishi Cold-Brew coffee and coconut MCT elixir bottle

A line of RTD beverage options are available in stores nationwide.

With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We're keeping our eyes peeled!