Adaptogens on the Rise

We're seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.

Some of these herbal concoctions are designed to ease stress.

And some are meant to stimulate cognitive function.

They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.

Companies are getting innovative with the ways that adaptogens can be delivered.

And while many are positioned for health benefits, some are marketed specifically for beauty regimens.

A line of RTD beverage options are available in stores nationwide.

With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We're keeping our eyes peeled!