
The chocolate bar is a classic and delightfully simple package structure that leaves plenty of opportunity for ingenuity. Elements such as imagery, material and identity can make this traditional structure come to life. Beautiful packaging draws attention to chocolate bars whether consumers are seeking craft, conventional or health-conscious options. Here are some examples that give us our eye candy fix.
Craft
Many craft chocolate bars go beyond being a superior quality product. Beautiful packaging catches the eyes of consumers, particularly those who would not typically shell out more money for something a few steps above the typical chocolate bar.

Alter Eco

Amedei

Antidote

Bissinger's

Chocolove

Chuao

Compartes

Dandelion

Dick & Taylor

Divine

Dolfin

Endangered Species

Fruition

Hammond's

Madecasse

Mast Brothers

Moonstruck

Nib Mor

Nova

Olive & Sinclair

Raaka

Ritual

Taza

TCHO

Twenty-Four Blackbirds

Vivani

Voges
Health Conscious
For those who cannot enjoy traditional chocolate due to food allergies or health restrictions, or simply want to feel better about satisfying their sweet tooth, there are a plethora of alternative options. Though products in this category can sometimes look unappealing, these brands are stepping it up.

Aloha

Amore di Mona

Coco Polo

Go Raw

Lily's

Lulu's

Pascha

Primal Kitchen

Righteously Raw

Sarris

Stivii

Sweet Chocolate Dream

Sweet Riot

Yes Cacao
Conventional
Just about everyone loves chocolate. Even if some prefer it to be on the simple side, the packaging gives it an extra opportunity to feel special! These bars may be mainstream but their wrappers are anything but plain.

Bedre

Brookside

Ghiradelli

Godiva

Hershey's

Lindt

Philadelphia Candies

Wonka Exceptionals
Hungry for more fantastic packaging design? Check out our 42 Beer Packaging Ideas blog, and stay tuned for our next packaging roundup, when we look at some examples of beautiful coffee brands.
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