OpenNest Labs, a cannabis venture studio, approached Interact to build a next generation athletic performance brand powered by hemp. Our challenge was to help consumers make sense of the emerging worlds of hemp and CBD and create a clear narrative that cannabis is the future of athletic routine and maintenance. We developed a mission to unlock the human machine inside all of us, reflected in all touchpoints from our brand name (latin humanus and machina) to brandmark to product identifiers.

  • Naming
  • Packaging Design
  • Services
  • Strategy
  • Verbal Identity

Creating a pattern that conveys the hot and cold aspects of the product offering brought the logo mark to life in a dynamic and informative way.

Straightforward and bold, the verbal identity of Humakina was meant to be direct and no nonsense, while reinforcing the brand values and conveying the effectiveness of the brand.