Humakina
OpenNest Labs, a cannabis venture studio, approached Interact to build a next generation athletic performance brand powered by hemp. Our challenge was to help consumers make sense of the emerging worlds of hemp and CBD and create a clear narrative that cannabis is the future of athletic routine and maintenance. We developed a mission to unlock the human machine inside all of us, reflected in all touchpoints from our brand name (latin humanus and machina) to brandmark to product identifiers.