Country Archer

Country Archer had little brand recognition, despite being well-distributed in several retailers across the country, including Starbucks. We knew our main goal was to create a stronger brand that would grab attention on shelf and saturate the minds of consumers. The always grass fed jerky was made by doers for doers and our team sought to make a real impact on the dark and stoic jerky shelf.

  • Brand Strategy
  • Brand World
  • Branding
  • Design Strategy
  • Illustration
  • Packaging
  • Photography

Capturing the rich and deep flavours of the jerky was paramount in showcasing the difference of the product, and when grabbing consumers attention on shelf, it doesn’t hurt if they’re salivating too.