Boulder Canyon

Boulder Canyon had recently been acquired by UTZ and was looking to refresh the positioning and design to help unify the growing portfolio of 25+ SKUs. Through a visual motif that used hero-images of the chips as analogs for Boulder’s iconic Flatiron mountains, we were able to create a new brand look and feel that both spoke to Boulder Canyon’s regional heritage, and allowed the brand to expand with the confidence of a national player.

  • Brand Strategy
  • Brand World
  • Design Strategy
  • Illustration
  • Packaging
  • Photography

Photography was a key component in bringing the brand to life and increasing appetite appeal. Hero-ing three crisp chips allowed consumers to see all the delicious details of the product, making them nearly irresistible.