Bringing Sunshine to Supplements: Reviving a Legacy Brand
How do you help a brand with a rich history find a brighter tomorrow? A closer look at the Nature's Life brand redesign.
What: Living SaladWho: The Radicle Farm CompanyAbout: Radicle’s Living Salad is grown in individual trays that contain nourishing coconut fiber. Living Salad is sold in the tray in which it was grown, meaning that the product is still alive when you bring it home. To use, simply wash the product, trim the desired amount and make yourself a salad that would make Alice Waters proud. An added bonus: because Living Salad is alive, there’s no need to refrigerate. The product can last for 7-10 days in room temperature and can be planted in your garden after you’ve finished enjoying it.Why We Love It: Radicle’s Living Salad expands upon farm to table by taking the movement one step further: from farm to home. Living in Boulder, it’s easy to think that everyone has their own garden. However, we recognize that this isn’t the reality most people live in. That said, what we think is so incredible about this product is its potential to change the way our culture perceives and values food, freshness and sustainability. We believe in Radicle’s ability to shift the way we think about food for many reasons:
Congratulations to the Radicle Farm Company for winning a NEXTY award at their very first Expo East, and be sure to keep an eye on these guys to see what they’ll do next. To learn more about their product and mission visit: Radicle Farm Company
Interact on Shelf is a design firm that works exclusively with grocery brands.What makes us different is that we study consumer culture, design trends, industry innovation and many other dynamics that shape opportunities for your brand in order to create iconic work that’s designed to sell in a retail environment.If you think you could benefit from partnering with a young, energetic bunch like us, you know what to do. Contact us!
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