Spotted at Expo East 2017: Trend Blends

Spotted at Expo East 2017: Trend Blends

While strolling around Expo East 2017, we saw some of the latest and greatest natural food products. Our friend Tracy Miedema from Prescene Marketing noted that there were a plethora of "mashup" concepts - "flavors, formats, features and benefits borrowed from a current or past success reapplied to a new product (or even brand) concept. It's like the era of the trend blend!" Check out some examples below.

Ocean's Halo Coconut Seaweed Strip snack pouch

SEAWEED + SNACKING THINS

Zola organic hydrating energy drink cans in dragon fruit and pineapple coconut

COCONUT WATER + ENERGY

Grainful Porcini Mushroom Chicken steel cut oat entree boxes at a demo table

SAVORY OATS + FROZEN ENTREES

Yondu vegetable essence naturally fermented seasoning bottle

FERMENTED + PLANT BASED

Wonder Fuel organic original energy drink made from coconut MCTs

ENERGY + COCONUT OIL MCT'S

Kalena sparkling coconut water with mango can

COCONUT WATER + SPARKLING WATER

Nova Crisp cassava chips in sea salt and Maui onion

ROOT VEGGIES + CRISPS

Serenity Kids beef, uncured bacon and chicken baby food pouches

MEAT SNACKS + POUCHES

Lemon Kind botanically infused tea pouches and cans in a wooden display

BOTANIC + JUICE & TEA

Blue Evolution superfood seaweed pasta boxes in shells and cheese, rotini and penne

SEAWEED + ENRICHED PASTA ALTERNATIVE

GG Exceptional Fiber veggie and Scandinavian fiber rounds pouches

FIBER + CRISPS

Blu Dot blueberry acai protein tea bottle

PROTEIN + TEA

POP almond butter probiotic protein bar

PROBIOTIC + BAR

Vermont Village apple cider vinegar shots in blueberry, ginger, turmeric and cranberry

DRINKING VINEGAR + WELLNESS SHOT

Cide Road Spritzel strawberry and basil switchel cans

SWITCHEL + SPARKLING

Honeydrop Galaxy Lemonade cold-pressed drink brewed with butterfly pea tea

COLD PRESSED + UNICORN TREND

Harney and Sons N2 nitrogen infused tea cans in chai, raspberry herbal and hot cinnamon

NITRO + TEA

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