Spotted at Expo East 2017: Trend Blends

While strolling around Expo East 2017, we saw some of the latest and greatest natural food products. Our friend Tracy Miedema from Prescene Marketing noted that there were a plethora of “mashup” concepts - “flavors, formats, features and benefits borrowed from a current or past success reapplied to a new product (or even brand) concept. It’s like the era of the trend blend!” Check out some examples below.

SEAWEED + SNACKING THINS

COCONUT WATER + ENERGY

SAVORY OATS + FROZEN ENTREES

FERMENTED + PLANT BASED

ENERGY + COCONUT OIL MCT'S

COCONUT WATER + SPARKLING WATER

ROOT VEGGIES + CRISPS

MEAT SNACKS + POUCHES

BOTANIC + JUICE & TEA

SEAWEED + ENRICHED PASTA ALTERNATIVE

FIBER + CRISPS

PROTEIN + TEA

PROBIOTIC + BAR

DRINKING VINEGAR + WELLNESS SHOT

SWITCHEL + SPARKLING

COLD PRESSED + UNICORN TREND

NITRO + TEA